Smart Labels, Made Simple: QR Code Labels - What They Are and Why They Matter
- RoMark Team
- Jun 3
- 2 min read
If you’ve noticed more QR codes appearing on everyday products, you're not imagining it. Smart labels, especially those with QR codes, are changing how businesses label, track, and market their products. The good news is, they're easier to implement than you might think.
Why QR Code Labels Are Everywhere
QR codes (Quick Response codes) are square barcodes that can hold a lot more info than standard barcodes, such as websites, serial numbers, or even promotional videos. Adding a QR code to your product label can help with:
Product tracking: Show where a product came from, when it was made, or how it was handled.
Customer engagement: Link to manuals, offer discounts, or share extra product info.
Data insights: See where and when customers scanned the code, which can be great for marketing purposes.
Best of all, you don’t need any fancy equipment to start using QR codes. They’re easy to create and can be printed using standard thermal transfer printers, like the ones we supply.
Personalised Labels with Variable Data Printing (VDP)
QR codes are just one part of the smart labelling picture. More and more businesses are also using Variable Data Printing, or VDP.
VDP lets you print unique details on each label without slowing down production. For example:
Change the expiry date, batch number, or country-specific info on every label in a single run.
Add personalised elements for different customers, locations, or markets.
Stay compliant with changing rules in sectors like food, healthcare, and manufacturing.
This used to require complex print setups, but with digital printing or hybrid machines, it’s now a smooth process, even for short runs or frequent changes.
Where Romark Comes In
At Romark, we help businesses across the UK apply these technologies using durable, printable labels, thermal transfer printers, and ribbons that work seamlessly with VDP and QR codes.
Whether you're starting small or updating a larger operation, we can guide you through the options and help future-proof your labelling setup.
Thinking about smart labels for your products?
Call us on 02033 846291 or email us at info@romark-labels.com to talk through your project.
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